SBC Communications, the second-largest regional phone company in the nation, is in talks to buy AT&T for more than $16 billion, according to executives close to the negotiations.Back in 2003, BellSouth thought twice about buying AT&T.
A deal, if reached, would be the final chapter in the 120-year history of AT&T, the first technological giant of the modern age and the original model for telecommunications companies worldwide. A deal would be a reunion of sorts, putting back together some of the largest pieces of the Ma Bell telephone monopoly, which was broken up in 1984.
A major Nielsen ratings milestone in the broadcast-vs.-cable wars was set during the 2003-04 season, which also was marked by a controversy involving the provider of the numbers that drive the television business, Nielsen Media Research.(Source: Cable leveling TV's playing field.)
The aggregate household share of the top 60-plus basic cable outlets topped that of the broadcast networks (NBC, ABC, CBS, Fox, UPN, the WB Network and Pax TV) for the first time. By the end of the season, basic cable accounted for an average of a 49.8 share of viewing in the United States television households, compared with a 47.2 share for the broadcasters.
(Source: 2003-04 primetime wrap.)
Viewership Adults 18-49* Viewer
averageChange from
2002-03Rating/Share Change from
2002-03CBS 13.1 +4% 3.9/11 +3% NBC 11.0 -5% 4.2/12 -7% Fox 9.7 -2% 4.1/11 -5% ABC 9.0 -10% 3.2/9 -16% WB 3.6 -11% 1.6/5 -24% UPN 3.4 -4% 1.4/4 -13% Audience figures in millions. * Rating/share figures for WB and UPN are for adults 18-34. Source: Nielsen Media Research
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
|||||
| WEEKLY RATING | ||||||||||
|
6.4/10 |
10.3/16 |
7.0/11 |
7.1/11 |
2.1/3 |
2.0/3 |
|||||
| SEASON-TO-DATE RATING | ||||||||||
|
6.7/11 |
8.5/14 |
5.5/9 |
6.7/11 |
2.3/4 |
2.3/4 |
|||||
|
CABLE
SERIES |
SEASON-TO-DATE SYNDICATED
SERIES |
|
© 2003 Nielsen Media Research, Inc. The Information contained herein is the copyrighted property of Nielsen Media Research, Inc. Unauthorized use of this copyrighted material is expressly prohibited. All Rights Reserved. |